Booking.com is a major travel fare aggregator website and travel search for booking hotel reservations. This site is of Dutch origin but is owned and managed by a US-based The Priceline Group since 2005.
The website’s listings is roughly 1,200,000 properties in over 225 countries and books 1,200,000 room nights per day. The site available in 43 languages.
In 2013, the site accounted for over two-thirds of the revenue of The Priceline Group.
The Birth of Booking.Com
Booking.com came to existence when Bookings.nl merged with Bookings Online in 2000. As at then, Bookings Online operated as Bookings.org. When Stef Noorden became the CEO, the name and URL changed into Booking.com.
In July 2005, the company was bought by The Priceline Group for $133 million, and later it partnered with ActiveHotels.com. ActiveHotels.com is a European online hotel booking company, bought by The Priceline Group for $161 million.
Still On the Birth of Booking.com
In 2006, Active Hotels Limited officially reformed its name to Booking.com Limited. This change greatly aided The Priceline Group to improve on its financial status from a loss of $19 million in 2002 to $1.1 billion in profit in the year 2011. This monumental acquisition was cheered by some social media platforms as “the best acquisition in Internet history”. This was because no other acquisition in the digital travel industry had shown this level of profitability.
In September 2011, The Priceline Group appointed Darren Huston CEO. He also served as the President and CEO of The Priceline Group since 1 January 2014. Darren Huston resigned on 28 April 2016. Huston was a former executive of Microsoft Corporation in 2003.
Booking.com – Corporate affairs
In August 2012 the company formed a partnership with Ctrip. Ctrip is a Chinese online travel company. This allowed Ctrip to have access to Booking.com’s global collection.
In 2014, the company signed a partnership agreement with Sprylogics International Corporation. Sprylogics provides local mobile solutions for customers. This partnership meant that Sprylogics’ Poynt App and Poynt-Enabled SDK would be allowed to use the widespread hotel data.
More so, they had a partnership with Panorama Group and Ural Airlines in October 2014.
Key Beneficial Features
- In 2013 Booking.com had its first brand campaign known as ‘Booking.yeah’. This brand was launched online and shown on television stations and in movie theaters across the United States. The brand campaign was subsequently launched by Booking.com in Canada, the U.K., and Germany.
- com has its own hotel and accommodation booking app for iPad and Android versions.
- com also has the first global last-minute hotel app, branded ‘Booking.com Tonight’. The app was designed for both iPhone and iPod touch.
- In addition, Booking.com has app for Windows. This was first of its kind launched in October 2012.
- com launched its native Kindle Fire app in December 2012. This app was available for download in all Amazon’s Appstores.
A continuous growth in Booking.com’s mobile bookings has been shown since 2011. Booking.com announced over PR Newswire in 2014 that its mobile bookings grew 160% in 2013, which the total transaction value of mobile accommodation bookings grew over to $8 billion. In 2011, the mobile bookings’ figure was $1 billion and tripled to over $3 billion in 2012.
Booking.com has developed a product extension known as Villas.com. Villas.com is more concentrated on vacation rental market, which includes villas, apartments, and rental homes. Villas.com has since been integrated into the main website, Booking.com.